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RSS, Blogs & Podcasts: Successful Syndication Tips

Search Engine Strategies 2007 Canada — Toronto, Canada

June 12th, 2007

Panelist: Stephan Spencer

Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

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Six Tactics for Blog Content That Works

May 30th, 2007

by Netconcepts

Originally published in Target Marketing

“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”

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Making Blogging and RSS Pay Off

May 22nd, 2007

by Stephan Spencer

Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.

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Making Blogging and RSS Pay Off

ACCM 2007 — Boston, MA

May 21st, 2007

Panelist: Stephan Spencer

Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com

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The Need for Feeds: Understanding RSS & Blog Marketing

Web 2.0 Expo — San Francisco, CA

April 18th, 2007

Panelist: Stephan Spencer

This session will cover how to use blogs and RSS feeds as user-driven marketing platforms to enhance and improve content publishing and syndication. Panelists will discuss how blogs and RSS marketing can be used to enable access to any web site, device, content platform, or application; and enable users to consume content in whatever form they desire and whenever they want. Learn the best tips, tools, and techniques to optimize content delivery via blogs and RSS for maximum reach and effectiveness. Find out how RSS marketing can be used to increase organic search opportunities, and how blogs and feed metrics are collected and analyzed.

Moderator:
Niall Kennedy, Principal, Hat Trick Media

Panelists:
Bill Flitter, Founder and VP of Marketing, Pheedo
Don Loeb, FeedBurner
Stephan Spencer, Founder and President, Netconcepts

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How to Market on YouTube

April 17th, 2007

by Stephan Spencer

Originally published in MarketingProfs

Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.

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Wikipedia & SEO - Social Search Track

Search Engine Strategies (SES) — New York, NY

April 12th, 2007

Panelist: Stephan Spencer

The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central
Stephan Spencer, Founder and President, Netconcepts

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SEO Through Blogs & Feeds - Advanced Organic Track

Search Engine Strategies (SES) — New York, NY

April 11th, 2007

Panelist: Stephan Spencer

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR

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Interview with social media optimizer Neil Patel

February 13th, 2007

by Stephan Spencer

Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. Featured in the Wall Street Journal as one of the top influencers on Digg, Neil has is a sought after speaker at conferences such as Search Engine Strategies, PubCon, and the AMA’s Hot Topic: Search Engine Marketing. In this interview with our founder and president Stephan Spencer, Neil shares his thoughts on the best social media sites, how to gain traffic and visibility on them, and much more…

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SERPs and the Super Bowl

January 31st, 2007

by Patricia Fusco

Originally published in ClickZ

Can SERPs predict the outcome of Super Bowl XLI? Lead Strategist with Netconcepts, PJ Fusco keeps score as three major search engines tell all.

Looking only at indexation, back-links, result snippets, on-page content references, and engine popularity, MSN, Yahoo and Google are put to the ultimate Nostradamus Super Bowl test. Will Yahoo and Google level the playing field or will MSN come up with a flea-flicker at the last second?

Who will emerge triumphant in this battle of the Super Bowl SERPs? Click here to see PJ’s results.

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